Archive for April, 2015

Social media predictions (dealing with the next/ongoing fragmention)

Thursday, April 30th, 2015

This link is to a group people in Marketing looking ahead at Social Media.  There is a lot in here for those of us involved in professional development.

social media predictions

http://www.socialmediaexaminer.com/social-media-marketing-predictions-for-2015/

It’s a bit like the “olden days” when having a web site on this www thing gave you an edge.  Now it’s just part of doing business.  Your ‘pack leading’ presence on FB or Twitter is now lost in the white noise as everybody comes on board

Predictions are always fraught, but to be honest some of this makes my head hurt.

Do we do this

“Integrated social media marketing will become a “must” for implementation. For too long marketers have been doing “Facebook marketing” and “Twitter marketing” plus other marketing in isolated silos. As we’ve seen in 2014 with Facebook reach, if a business focuses on only one social platform, changes to that platform can be disastrous. Therefore, the importance of integrated marketing will headline 2015.”

Or this

“Specialization is unavoidable. No one can be a Facebook expert, Twitter expert, Instagram expert and Pinterest expert all at once. On top of that, the advertising options offered by each of these platforms are becoming so complex that mastering them requires an enormous amount of testing, experimenting and learning.”

What I do agree with is the lull of relative stability in social media has come to an end.

Have a read and consider what will serve you audience best.

I think it’s worth looking at IFTTT.

ifttt

I have recently started playing with it to automatically links posts on this blog to my unused twitter feed, a Google business page (you can’t link to your G+ account or community), and to my deserted Facebook site.

Weekend – Farewell to Summer – 100 great surf pics in 100 days

Sunday, April 26th, 2015

joel wave

There is a 100 day project site on Facebook site.

The premise is simple: For 100 days you must repeat a design operation of your choosing. The ‘operation’ must be repeated in some form everyday, and every iteration must be documented for eventual presentation. The medium is open.

Joel Sharpe, movie maker and photographer, is posting 100 days of waves on his instagram site.

#100daysofwaves

https://instagram.com/joel.sharpe/

.

Note, this has nothing to to do with the 100 pictures in 100 days FB site, which looks like it was designed specifically to aid stalkers and identity thieves.   Apparently, some contributors view it like Lent, limiting their image and ego posts to 1 per day.

Send customised individual Gmail assignment emails to students

Friday, April 24th, 2015

If you are creating individualized assignments you could use a generic assignment template, then send the variables using a spreadsheet and a mail merge script.  This one is ‘Yet Another Mail Merge’.  It looks pretty straight forward.

gmail merge

https://www.youtube.com/watch?v=B6Ehz2i6eU4

Red Ceglowski in the department of Accounting is doing this, but has also done some VB coding to auto mark the student template submissions.

Periscope and Meerkat (forget instagram now you can live stream your kale stir fry)

Thursday, April 23rd, 2015

Meerkat and Periscope: broadcasting the world around you

Another case of an app taking something we can already do (mobile live stream video), tweaking it (integrating it with twitter) and hitting the right section of the media (oh look, it’s used by celebs).

The big difference is the integration with Twitter (and that’s enough to cause a froth). http://techcrunch.com/2015/03/08/the-inevitable-democratization/

But I think for our purposes I agree with this guy (Gene Marks on Forbes.com), Hang Outs give us more options.

Both these apps are IOS only but there are a couple of Android apps scrambling for the same market – Tarsii and STRE.AM.

Apps like this will be a big hit with some people and will probably become the new norm.

All the vapidness of twitter and instragram, but now live and moving.   The kids will love it.

Test your musical copyright skills

Friday, April 17th, 2015

Pop quiz: Which of these artists needs a copyright lawyer?

The history of pop music is littered with accusations of artists ripping each other off, with the recent copyright ruling against Robin Thicke and Pharell Williams over their track Blurred Lines just the latest example. Listen to the songs below and rate how similar you think they are.

music copyright

http://www.abc.net.au/news/2015-03-20/blurred-lines-robin-thicke-pharrell-williams-copyright-music/6334252

Use a HD Camcorder as a webcam (for streaming lectures)

Thursday, April 16th, 2015

magewell

https://www.youtube.com/watch?v=_OT0GoALSLM

I’ve been looking for a simple way to stream lectures and presentations, something simple enough for the average novice to set up and run with on their own.   Ustream and Livestream are a bit too complex for our purposes.   Google Hangouts are simple enough, but webcams aren’t really up to the job, and I didn’t want to buy (and loan out) a lot of new high end cameras.

What I have tracked down is a Magewell USB3 to HDMI Capture dongle.  You run the HMDI cable out of your camera into the dongle and the USB3 cable out into you computer.  The computer sees the camcorder as a webcam.  It’s not a dirt cheap solution ($450 AUD), but it’s small, doesn’t need any drivers installed or extra software, and I a lot of people already have HD cameras, all I have to do is loan out the dongle.

Interactive video tools – Zaption, EduCanon, EDPuzzle

Tuesday, April 14th, 2015

video interactive

If you are interested in free options for Interactive video, this  review on the Penn State Learning and Teaching with Technology site is woth a look.

http://tlt.psu.edu/2014/09/15/hot-team-interactive-video-assessment-tools/

Gamification of the gaming of standardised testing

Monday, April 13th, 2015

no pineapple

Read the Engadget article http://www.engadget.com/2015/04/12/no-pineapple-left-behind/#continued

See the  game  http://subalterngames.com/press/